{"id":5276,"date":"2022-05-31T11:12:21","date_gmt":"2022-05-31T03:12:21","guid":{"rendered":"https:\/\/eber.co\/?page_id=5276"},"modified":"2026-07-10T17:33:02","modified_gmt":"2026-07-10T09:33:02","slug":"plain-vanilla-case-study","status":"publish","type":"page","link":"https:\/\/eber.co\/plain-vanilla-case-study\/","title":{"rendered":"Plain Vanilla Case Study"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\n\n\n\nHow Plain Vanilla Unified Bakery & Online Loyalty \u2014 Eber Case Study<\/title>\n<meta name=\"description\" content=\"Plain Vanilla partnered with Eber to launch an omnichannel, 2-tier loyalty program across five Singapore stores and their online store \u2014 16,000+ members since launch, 6,000+ new customers and 2,000+ rewards redeemed in just 6 months.\">\n<meta name=\"robots\" content=\"index, follow\">\n<meta property=\"og:title\" content=\"How Plain Vanilla Unified Bakery & Online Loyalty \u2014 Eber\">\n<meta property=\"og:description\" content=\"16,000+ members since launch, 6,000+ new customers in 6 months, 2-tier omnichannel rewards. See the full case study.\">\n<meta property=\"og:type\" content=\"article\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\n<link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/@tabler\/icons-webfont@latest\/tabler-icons.min.css\">\n<style>\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n:root {\n --teal-deep: #2B7A7A;\n --teal-mid: #3DBCBC;\n --teal-light: #EBF8F8;\n --teal-border: #C5E8E8;\n --text-main: #0b0b0b;\n --text-sub: #52514e;\n --text-muted: #898781;\n --surface: #ffffff;\n --surface-1: #EBF8F8;\n --bg: #EBF8F8;\n --border: rgba(11,11,11,0.09);\n --radius: 10px;\n --inner: 1100px;\n}\n\nhtml { font-family: 'Montserrat', sans-serif; background: var(--bg); color: var(--text-main); -webkit-font-smoothing: antialiased; font-size: 12px; }\nbody { min-height: 100vh; }\na { text-decoration: none; }\n\n.inner { max-width: var(--inner); margin: 0 auto; padding: 0 40px; }\n@media(max-width:700px){ .inner { padding: 0 18px; } }\n\n.publisher-footer { margin-top: 0; }\n.about-eber-section {\n padding: 32px 0;\n background: var(--surface-1);\n border-top: 0.5px solid var(--border);\n}\n.about-eber-card { max-width: 640px; margin: 0 auto; text-align: center; }\n.about-eber-title { font-size: 14px; font-weight: 800; color: var(--teal-deep); margin-bottom: 8px; }\n.about-eber-text { font-size: 12px; color: var(--text-sub); line-height: 1.8; font-weight: 500; }\n.about-eber-text a { color: var(--teal-deep); font-weight: 700; }\n.about-eber-text a:hover { text-decoration: underline; }\n.publisher-bar {\n background: var(--surface);\n border-top: 0.5px solid var(--border);\n padding: 20px 0;\n}\n.publisher-bar-inner {\n max-width: var(--inner); margin: 0 auto; padding: 0 40px;\n display: flex; align-items: center; justify-content: center; gap: 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none;\n}\n.hero .inner { position: relative; z-index: 1; }\n.hero-grid { max-width: 720px; }\n\n.kicker {\n font-size: 12px; font-weight: 700; color: var(--teal-mid);\n letter-spacing: 2.5px; text-transform: uppercase;\n display: flex; align-items: center; gap: 8px; margin-bottom: 14px;\n}\n.kicker::before { content: ''; width: 18px; height: 2px; background: var(--teal-mid); display: block; }\n.kicker-tag {\n background: rgba(255,255,255,0.8); color: var(--teal-deep);\n border: 0.5px solid var(--teal-border);\n border-radius: 4px; padding: 2px 8px;\n font-size: 12px; font-weight: 700; letter-spacing: 1px;\n}\n\nh1 { font-size: 32px; font-weight: 900; color: var(--text-main); line-height: 1.3; margin-bottom: 14px; }\nh1 em { color: var(--teal-deep); font-style: normal; }\n@media(max-width:700px){ h1 { font-size: 23px; } }\n\n.hero-sub {\n font-size: 14px; color: var(--text-sub); font-weight: 500;\n line-height: 1.8; max-width: 520px; margin-bottom: 24px;\n}\n.chips { display: flex; gap: 8px; flex-wrap: wrap; }\n.chip {\n display: flex; align-items: center; gap: 5px;\n background: rgba(255,255,255,0.85); border: 0.5px solid var(--teal-border);\n border-radius: 20px; padding: 6px 14px;\n font-size: 12px; font-weight: 600; color: var(--text-sub);\n}\n.chip.award { color: var(--teal-deep); font-weight: 700; }\n\n.period-bar {\n background: var(--surface);\n border-bottom: 0.5px solid var(--border);\n padding: 12px 0;\n}\n.period-bar-inner {\n max-width: var(--inner); margin: 0 auto; padding: 0 40px;\n display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 10px;\n}\n@media(max-width:700px){ .period-bar-inner { padding: 0 18px; } }\n.period-label-row { display: flex; align-items: center; gap: 6px; font-size: 12px; font-weight: 700; color: var(--teal-deep); letter-spacing: 0.5px; }\n.period-pills { display: flex; gap: 8px; flex-wrap: wrap; align-items: center; }\n.period-pill { font-size: 12px; font-weight: 600; color: var(--teal-deep); background: var(--teal-light); border-radius: 5px; padding: 5px 12px; }\n.period-pill.vs { color: var(--text-sub); background: var(--surface-1); border: 0.5px solid var(--border); font-size: 12px; }\n\n.stat-bar {\n background: var(--surface);\n border-bottom: 0.5px solid var(--border);\n}\n.stat-bar-inner {\n max-width: var(--inner); margin: 0 auto; padding: 0 40px;\n display: grid; grid-template-columns: repeat(4, 1fr);\n}\n@media(max-width:700px){ .stat-bar-inner { grid-template-columns: 1fr 1fr; padding: 0 18px; } }\n.stat {\n padding: 24px 20px;\n border-right: 0.5px solid var(--border);\n position: relative; overflow: hidden;\n}\n.stat:last-child { border-right: none; }\n@media(max-width:700px){ .stat:nth-child(2) { border-right: none; } }\n.stat-num { font-size: 26px; font-weight: 900; color: var(--teal-deep); line-height: 1; margin-bottom: 5px; }\n.stat-num span { font-size: 15px; color: var(--teal-mid); }\n.stat-label { font-size: 12px; color: var(--text-sub); font-weight: 600; line-height: 1.5; margin-bottom: 7px; }\n.stat-delta {\n font-size: 12px; font-weight: 700; color: var(--teal-deep);\n background: var(--teal-light); padding: 3px 7px;\n border-radius: 4px; display: inline-block;\n}\n.stat-fn { font-size: 12px; color: var(--text-muted); font-weight: 500; margin-top: 5px; display: block; }\n\n.body-section { padding: 48px 0; }\n.body-grid { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 20px; }\n@media(max-width:860px){ .body-grid { grid-template-columns: 1fr; } }\n\n.section-card {\n background: var(--surface);\n border: 0.5px solid var(--border);\n border-radius: 14px;\n padding: 24px;\n}\n.sec-label {\n display: flex; align-items: center; gap: 7px;\n font-size: 14px; font-weight: 800; color: var(--teal-deep);\n letter-spacing: 0.5px; margin-bottom: 16px;\n}\n\n.pain-list { list-style: none; display: flex; flex-direction: column; gap: 8px; }\n.pain-list li {\n display: flex; align-items: flex-start; gap: 8px;\n font-size: 12px; color: var(--text-sub); font-weight: 500; line-height: 1.7;\n}\n\n.solution-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 7px; }\n.sol-item {\n display: flex; align-items: center; justify-content: center;\n background: var(--surface-1); border: 0.5px solid var(--border);\n border-radius: 8px; padding: 12px 10px; min-height: 44px;\n text-align: center;\n}\n.sol-item span { font-size: 12px; font-weight: 600; color: var(--text-main); line-height: 1.4; }\n\n.why-list { display: flex; flex-direction: column; gap: 14px; }\n.why-item { display: flex; gap: 12px; align-items: flex-start; }\n.why-num {\n width: 22px; height: 22px; min-width: 22px;\n border-radius: 50%; background: var(--teal-deep);\n display: flex; align-items: center; justify-content: center;\n}\n.why-num span { font-size: 12px; font-weight: 800; color: #fff; }\n.why-text { font-size: 12px; color: var(--text-sub); line-height: 1.7; font-weight: 500; }\n.why-text strong { color: var(--text-main); font-weight: 700; }\n\n.tier-section { padding: 48px 0; }\n.tier-header { display: flex; align-items: flex-end; justify-content: space-between; margin-bottom: 22px; flex-wrap: wrap; gap: 12px; }\n.tier-title { font-size: 18px; font-weight: 800; color: var(--text-main); }\n.tier-period { font-size: 12px; color: var(--text-muted); font-weight: 500; }\n.tier-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }\n@media(max-width:600px){ .tier-grid { grid-template-columns: 1fr; } }\n.tier-card {\n border: 0.5px solid var(--border); border-radius: 14px; padding: 22px 20px;\n background: var(--surface);\n}\n.tier-card.featured { background: var(--teal-deep); border-color: var(--teal-deep); }\n.tier-badge {\n display: inline-flex; align-items: center; gap: 5px;\n font-size: 12px; font-weight: 800; letter-spacing: 0.3px;\n color: var(--teal-deep); background: var(--teal-light);\n border-radius: 5px; padding: 4px 10px; margin-bottom: 12px;\n}\n.tier-card.featured .tier-badge { color: #fff; background: rgba(255,255,255,0.15); }\n.tier-name { font-size: 17px; font-weight: 800; color: var(--text-main); margin-bottom: 6px; }\n.tier-card.featured .tier-name { color: #fff; }\n.tier-desc { font-size: 12px; color: var(--text-sub); line-height: 1.7; font-weight: 500; margin-bottom: 16px; }\n.tier-card.featured .tier-desc { color: rgba(255,255,255,0.85); }\n.tier-metric-row { display: flex; gap: 12px; }\n.tier-metric { flex: 1; }\n.tier-metric-num { font-size: 15px; font-weight: 900; color: var(--teal-deep); line-height: 1.4; }\n.tier-card.featured .tier-metric-num { color: #fff; }\n.tier-metric-label { font-size: 12px; color: var(--text-muted); font-weight: 600; line-height: 1.4; }\n.tier-card.featured .tier-metric-label { color: rgba(255,255,255,0.6); }\n\n.quote-section { padding: 0 0 48px; }\n.quote-card {\n background: var(--surface);\n border: 0.5px solid var(--border);\n border-left: 3px solid var(--teal-mid);\n border-radius: 14px;\n padding: 32px 36px;\n display: flex; gap: 20px; align-items: flex-start;\n}\n@media(max-width:700px){ .quote-card { padding: 24px 20px; flex-direction: column; } }\n.quote-mark { font-size: 40px; font-weight: 900; color: var(--teal-border); line-height: 0.6; font-family: Georgia, serif; }\n.quote-text { font-size: 16px; color: var(--text-main); font-weight: 500; line-height: 1.8; margin-bottom: 12px; }\n.quote-attr { font-size: 14px; font-weight: 700; color: var(--teal-deep); }\n.quote-attr span { display: block; font-size: 13px; font-weight: 500; color: var(--text-muted); margin-top: 2px; }\n\n.outcomes-section {\n background: var(--surface);\n border-top: 0.5px solid var(--border);\n border-bottom: 0.5px solid var(--border);\n padding: 48px 0;\n}\n.outcomes-header { display: flex; align-items: flex-end; justify-content: space-between; margin-bottom: 24px; flex-wrap: wrap; gap: 12px; }\n.outcomes-title { font-size: 18px; font-weight: 800; color: var(--text-main); }\n.outcomes-period { font-size: 12px; color: var(--text-muted); font-weight: 500; }\n\n.outcomes-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; }\n@media(max-width:700px){ .outcomes-grid { grid-template-columns: 1fr 1fr; } }\n\n.oc-card {\n border: 0.5px solid var(--border);\n border-radius: 12px; padding: 18px 16px;\n background: var(--surface-1);\n position: relative; overflow: hidden;\n}\n.oc-card.accent { border-color: var(--teal-border); background: var(--teal-light); }\n.oc-card.locked { cursor: pointer; transition: box-shadow 0.15s, transform 0.15s; }\n.oc-card.locked:hover { box-shadow: 0 0 0 2px var(--teal-mid); transform: translateY(-2px); }\n\n.oc-icon-row { display: flex; align-items: center; justify-content: space-between; margin-bottom: 12px; }\n.oc-icon {\n width: 34px; height: 34px; border-radius: 9px;\n background: var(--surface); display: flex; align-items: center; justify-content: center;\n}\n.oc-card.accent .oc-icon { background: rgba(61,188,188,0.15); }\n.oc-card.locked .oc-icon { background: rgba(61,188,188,0.15); }\n.oc-icon i { font-size: 20px; color: var(--teal-deep); }\n\n.oc-badge {\n font-size: 12px; font-weight: 700; color: var(--teal-deep);\n background: rgba(61,188,188,0.12); border-radius: 4px; padding: 2px 6px;\n}\n.oc-badge.lock-badge {\n display: flex; align-items: center; gap: 3px;\n background: var(--teal-deep); color: #fff;\n}\n.oc-badge.lock-badge i { font-size: 12px; }\n\n.oc-val { font-size: 26px; font-weight: 900; color: var(--teal-deep); line-height: 1; margin-bottom: 4px; }\n.oc-val.blurred { filter: blur(8px); user-select: none; }\n.oc-title { font-size: 12px; font-weight: 700; color: var(--text-main); margin-bottom: 2px; }\n.oc-sub { font-size: 12px; color: var(--text-sub); font-weight: 500; line-height: 1.5; }\n.oc-fn { font-size: 12px; color: var(--text-muted); margin-top: 4px; display: block; }\n\n.gate-section { padding: 56px 0; }\n.gate-card {\n background: var(--surface);\n border: 1px solid var(--teal-border);\n border-top: 3px solid var(--teal-mid);\n border-radius: 16px;\n padding: 44px 40px;\n display: flex; flex-direction: column; align-items: center;\n text-align: center; gap: 12px;\n box-shadow: 0 4px 40px rgba(43,122,122,0.07);\n}\n@media(max-width:700px){ .gate-card { padding: 30px 20px; } }\n.gate-eyebrow { font-size: 12px; font-weight: 700; color: var(--teal-mid); letter-spacing: 2px; text-transform: uppercase; }\n.gate-title { font-size: 24px; font-weight: 800; color: var(--text-main); line-height: 1.3; max-width: 480px; }\n@media(max-width:700px){ .gate-title { font-size: 19px; } }\n.gate-sub { font-size: 14px; color: var(--text-sub); line-height: 1.7; max-width: 460px; font-weight: 500; }\n.gate-actions { display: flex; gap: 12px; margin-top: 8px; flex-wrap: wrap; justify-content: center; }\n.btn-primary {\n background: var(--teal-deep); color: #fff !important;\n font-size: 14px; font-weight: 700; border: none; border-radius: 10px;\n padding: 13px 24px; cursor: pointer; font-family: 'Montserrat', sans-serif;\n display: inline-flex; align-items: center; gap: 8px;\n transition: background 0.15s; text-decoration: none;\n}\n.btn-primary:hover { background: #236666; }\n.btn-primary i { font-size: 18px; }\n.btn-ghost {\n background: transparent; color: var(--teal-deep);\n font-size: 14px; font-weight: 700;\n border: 1px solid var(--teal-border); border-radius: 10px;\n padding: 13px 22px; cursor: pointer; font-family: 'Montserrat', sans-serif;\n display: inline-flex; align-items: center; gap: 8px;\n transition: background 0.15s; text-decoration: none;\n}\n.btn-ghost:hover { background: var(--teal-light); }\n.btn-ghost i { font-size: 18px; }\n.gate-note { font-size: 12px; color: var(--text-muted); display: flex; align-items: center; gap: 5px; margin-top: 4px; }\n.gate-note i { font-size: 15px; }\n.wm-note { font-size: 12px; color: var(--text-muted); display: flex; align-items: center; gap: 5px; margin-top: 2px; }\n.wm-note i { font-size: 14px; }\n\n.footnotes-section {\n border-top: 0.5px solid var(--border);\n padding: 24px 0;\n background: var(--surface-1);\n}\n.fn-grid { display: flex; flex-direction: column; gap: 6px; }\n.fn-row { display: flex; align-items: flex-start; gap: 7px; font-size: 12px; color: var(--text-muted); font-weight: 500; line-height: 1.6; }\n.fn-row i { font-size: 14px; flex-shrink: 0; margin-top: 1px; }\n\n.embed-form-section {\n padding: 48px 0;\n background: var(--surface);\n border-top: 0.5px solid var(--border);\n border-bottom: 0.5px solid var(--border);\n}\n.embed-form-card {\n background: var(--surface-1);\n border: 1px solid var(--teal-border);\n border-radius: 16px;\n padding: 40px;\n max-width: 560px;\n margin: 0 auto;\n text-align: left;\n}\n.embed-form-heading { text-align: center; }\n.embed-form-eyebrow {\n font-size: 12px; font-weight: 700; color: var(--teal-mid); letter-spacing: 2px;\n text-transform: uppercase; margin-bottom: 10px;\n}\n.embed-form-title {\n font-size: 22px; font-weight: 800; color: var(--teal-deep); margin-bottom: 8px; line-height: 1.3;\n}\n.embed-form-sub {\n font-size: 14px; color: var(--text-sub); line-height: 1.7; font-weight: 500; margin-bottom: 24px;\n}\n\n<\/style>\n<\/head>\n<body>\n\n<section class=\"hero\">\n <div class=\"inner\">\n <div class=\"hero-grid\">\n <div>\n <img decoding=\"async\" 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\" alt=\"Plain Vanilla\" class=\"hero-brand-logo\" width=\"65\" height=\"52\" style=\"height:52px !important;width:auto !important;max-width:160px !important;max-height:52px !important;display:block !important;margin-bottom:18px;\">\n <div class=\"kicker\">Case Study <span class=\"kicker-tag\">Food & Beverage \u00b7 Singapore<\/span><\/div>\n <h1>How <em>One Loyalty Program<\/em> Follows Plain Vanilla's Customers From Bakery Counter to Online Order<\/h1>\n <p class=\"hero-sub\">Plain Vanilla partnered with Eber to launch an omnichannel, 2-tier loyalty program across their five Singapore stores and online store \u2014 so every dessert lover keeps the same tier, points, and rewards no matter how they order.<\/p>\n <div class=\"chips\">\n <div class=\"chip\">Dessert & Bakery<\/div>\n <div class=\"chip\">Singapore<\/div>\n <div class=\"chip\">Omnichannel Points + 2-Tier Rewards<\/div>\n <div class=\"chip award\">16,000+ Members Since Launch<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<div class=\"period-bar\">\n <div class=\"period-bar-inner\">\n <div class=\"period-label-row\">Measurement Period<\/div>\n <div class=\"period-pills\">\n <span class=\"period-pill\">6-Month Snapshot<\/span>\n <span class=\"period-pill vs\">vs. Since Program Launch (Sep 2021)<\/span>\n <\/div>\n <\/div>\n<\/div>\n\n<div class=\"stat-bar\">\n <div class=\"stat-bar-inner\">\n <div class=\"stat\">\n <div class=\"stat-num\">6<span>,000+<\/span><\/div>\n <div class=\"stat-label\">New Customers Acquired<\/div>\n <div class=\"stat-delta\">\u2191 In 6 Months<\/div>\n <span class=\"stat-fn\">Online + in-store sign-ups<\/span>\n <\/div>\n <div class=\"stat\">\n <div class=\"stat-num\">16<span>,000+<\/span><\/div>\n <div class=\"stat-label\">Total Members Since Launch<\/div>\n <div class=\"stat-delta\">\u2191 Since Sep 2021<\/div>\n <span class=\"stat-fn\">Program to date<\/span>\n <\/div>\n <div class=\"stat\">\n <div class=\"stat-num\">2<span>,000+<\/span><\/div>\n <div class=\"stat-label\">Rewards Given Out<\/div>\n <div class=\"stat-delta\">\u2191 In 6 Months<\/div>\n <span class=\"stat-fn\">Claimed & redeemed<\/span>\n <\/div>\n <div class=\"stat\">\n <div class=\"stat-num\">2<\/div>\n <div class=\"stat-label\">Membership Tiers<\/div>\n <div class=\"stat-delta\">Thanks \u2192 Many Thanks<\/div>\n <span class=\"stat-fn\">One loyalty ladder, every channel<\/span>\n <\/div>\n <\/div>\n<\/div>\n\n<section class=\"body-section\">\n <div class=\"inner\">\n <div class=\"body-grid\">\n\n <div class=\"section-card\">\n <div class=\"sec-label\">Challenge<\/div>\n <ul class=\"pain-list\">\n <li>\u00b7 A loyal customer base across five Singapore stores and an online store, with no easy way to unify them<\/li>\n <li>\u00b7 A loyalty program was simple for retail alone, but syncing seamlessly with the online store was tricky<\/li>\n <li>\u00b7 Wanted to realise a genuine multi-tiered loyalty program, not just a single flat rewards scheme<\/li>\n <li>\u00b7 Many loyal customers, but no way to identify who they were or reward them individually<\/li>\n <li>\u00b7 No single view of whether a shopper was a new face, a regular, or a high-value customer<\/li>\n <\/ul>\n <\/div>\n\n <div class=\"section-card\">\n <div class=\"sec-label\">Eber's Deployed Solution<\/div>\n <div class=\"solution-grid\">\n <div class=\"sol-item\"><span>Omnichannel Points & Tiers<\/span><\/div>\n <div class=\"sol-item\"><span>2-Tier \"Thanks\" Rewards<\/span><\/div>\n <div class=\"sol-item\"><span>Unified Customer Profile<\/span><\/div>\n <div class=\"sol-item\"><span>StoreApp for Retail<\/span><\/div>\n <div class=\"sol-item\"><span>Shopify Integration<\/span><\/div>\n <div class=\"sol-item\"><span>Built-in Email & SMS<\/span><\/div>\n <div class=\"sol-item\"><span>Customer CRM & Analytics<\/span><\/div>\n <div class=\"sol-item\"><span>Wide POS Compatibility<\/span><\/div>\n <\/div>\n <\/div>\n\n <div class=\"section-card\">\n <div class=\"sec-label\">Why It Worked<\/div>\n <div class=\"why-list\">\n <div class=\"why-item\">\n <div class=\"why-num\"><span>1<\/span><\/div>\n <div class=\"why-text\"><strong>One identity, every channel.<\/strong> Whether a customer walks into one of five stores or orders online, Eber recognises them and applies the same tier, points balance, and rewards.<\/div>\n <\/div>\n <div class=\"why-item\">\n <div class=\"why-num\"><span>2<\/span><\/div>\n <div class=\"why-text\"><strong>A simple ladder customers actually climb.<\/strong> \"Thanks\" and \"Many Thanks\" give members a clear, motivating path to bigger perks like complimentary cupcakes and breakfasts.<\/div>\n <\/div>\n <div class=\"why-item\">\n <div class=\"why-num\"><span>3<\/span><\/div>\n <div class=\"why-text\"><strong>Native messaging cuts out the middlemen.<\/strong> Built-in birthday and promotional email\/SMS campaigns replaced separate marketing tools entirely, saving cost.<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"tier-section\">\n <div class=\"inner\">\n <div class=\"tier-header\">\n <div class=\"tier-title\">Two Tiers, One \"Thanks From PV\" Loyalty Journey<\/div>\n <div class=\"tier-period\">Thanks \u2192 Many Thanks<\/div>\n <\/div>\n <div class=\"tier-grid\">\n <div class=\"tier-card\">\n <div class=\"tier-badge\">Entry Tier<\/div>\n <div class=\"tier-name\">Thanks<\/div>\n <div class=\"tier-desc\">The starting point for every Plain Vanilla member. Sign up in-store or online and start earning points immediately, on every purchase, every channel.<\/div>\n <div class=\"tier-metric-row\">\n <div class=\"tier-metric\">\n <div class=\"tier-metric-num\">Unlocked from Day 1<\/div>\n <div class=\"tier-metric-label\">Earn points on every order<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"tier-card featured\">\n <div class=\"tier-badge\">Top Tier<\/div>\n <div class=\"tier-name\">Many Thanks<\/div>\n <div class=\"tier-desc\">Reserved for Plain Vanilla's most engaged customers as spending grows \u2014 complimentary cupcakes, breakfasts, and priority perks that reward loyalty in a way that feels personal.<\/div>\n <div class=\"tier-metric-row\">\n <div class=\"tier-metric\">\n <div class=\"tier-metric-num\">Complimentary Treats<\/div>\n <div class=\"tier-metric-label\">Cupcakes, breakfasts & more<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"quote-section\">\n <div class=\"inner\">\n <div class=\"quote-card\">\n <div class=\"quote-mark\">\"<\/div>\n <div>\n <div class=\"quote-text\">With Eber, our online and offline customer sales data are no longer in silos. We now have a more accurate understanding of our customer's lifetime value. With Eber's flexible reward functions, we also have options to better reward customers. Our brand does have quite a lot of complicated requirements, and the Eber team has been very accommodating and patient with our requests. Thank you very much to the team!<\/div>\n <div class=\"quote-attr\">Xin Rui<span>Digital Marketing Manager, Plain Vanilla<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"outcomes-section\">\n <div class=\"inner\">\n <div class=\"outcomes-header\">\n <div class=\"outcomes-title\">Key Outcomes<\/div>\n <div class=\"outcomes-period\">6-month snapshot vs. since program launch<\/div>\n <\/div>\n <div class=\"outcomes-grid\">\n <div class=\"oc-card accent\">\n <div class=\"oc-icon-row\">\n <div class=\"oc-icon\"><i class=\"ti ti-users\"><\/i><\/div>\n <div class=\"oc-badge\">In 6 months<\/div>\n <\/div>\n <div class=\"oc-val\">6,000+<\/div>\n <div class=\"oc-title\">New customers acquired<\/div>\n <div class=\"oc-sub\">Growth across all five stores and the online store<\/div>\n <span class=\"oc-fn\">Online + in-store sign-ups<\/span>\n <\/div>\n <div class=\"oc-card accent\">\n <div class=\"oc-icon-row\">\n <div class=\"oc-icon\"><i class=\"ti ti-crown\"><\/i><\/div>\n <div class=\"oc-badge\">Since launch<\/div>\n <\/div>\n <div class=\"oc-val\">16,000+<\/div>\n <div class=\"oc-title\">Total members on the program<\/div>\n <div class=\"oc-sub\">Combined loyalty base across all channels<\/div>\n <span class=\"oc-fn\">Program to date, since Sep 2021<\/span>\n <\/div>\n <div class=\"oc-card accent\">\n <div class=\"oc-icon-row\">\n <div class=\"oc-icon\"><i class=\"ti ti-gift\"><\/i><\/div>\n <div class=\"oc-badge\">In 6 months<\/div>\n <\/div>\n <div class=\"oc-val\">2,000+<\/div>\n <div class=\"oc-title\">Rewards claimed and used<\/div>\n <div class=\"oc-sub\">Points converted into treats and vouchers across channels<\/div>\n <span class=\"oc-fn\">Claimed & redeemed<\/span>\n <\/div>\n <div class=\"oc-card accent\">\n <div class=\"oc-icon-row\">\n <div class=\"oc-icon\"><i class=\"ti ti-mail\"><\/i><\/div>\n <div class=\"oc-badge\">Ongoing<\/div>\n <\/div>\n <div class=\"oc-val\">0<\/div>\n <div class=\"oc-title\">Extra messaging tools needed<\/div>\n <div class=\"oc-sub\">Built-in email & SMS handle birthday and promo campaigns<\/div>\n <span class=\"oc-fn\">No added tool cost<\/span>\n <\/div>\n <div class=\"oc-card accent locked\" onclick=\"scrollToForm(event)\">\n <div class=\"oc-icon-row\">\n <div class=\"oc-icon\"><i class=\"ti ti-list-numbers\"><\/i><\/div>\n <div class=\"oc-badge lock-badge\"><i class=\"ti ti-lock\"><\/i>Unlock<\/div>\n <\/div>\n <div class=\"oc-val blurred\">1\u00b72<\/div>\n <div class=\"oc-title\">The full \"Thanks \/ Many Thanks\" reward thresholds<\/div>\n <div class=\"oc-sub\">Exactly how members climb from Thanks to Many Thanks<\/div>\n <span class=\"oc-fn\">In the full case study<\/span>\n <\/div>\n <div class=\"oc-card accent locked\" onclick=\"scrollToForm(event)\">\n <div class=\"oc-icon-row\">\n <div class=\"oc-icon\"><i class=\"ti ti-devices\"><\/i><\/div>\n <div class=\"oc-badge lock-badge\"><i class=\"ti ti-lock\"><\/i>Unlock<\/div>\n <\/div>\n <div class=\"oc-val blurred\">\u2709 \u2709 \u2709<\/div>\n <div class=\"oc-title\">The birthday & retention messaging playbook<\/div>\n <div class=\"oc-sub\">How Plain Vanilla re-engages customers without extra tools<\/div>\n <span class=\"oc-fn\">In the full case study<\/span>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"gate-section\" id=\"gate\">\n <div class=\"inner\">\n <div class=\"gate-card\">\n <div class=\"gate-eyebrow\">Full case study<\/div>\n <div class=\"gate-title\">See the full case study \u2014 the tier thresholds and retention playbook<\/div>\n <div class=\"gate-sub\">The full version includes the complete \"Thanks \/ Many Thanks\" tier structure, the birthday & retention messaging playbook, and Plain Vanilla's next growth steps. Shared selectively \u2014 the PDF is personalised with your company name.<\/div>\n <div class=\"gate-actions\">\n <a class=\"btn-primary\" href=\"https:\/\/wa.me\/6580967699\" target=\"_blank\" rel=\"noopener\" style=\"color:#ffffff !important;\">\n <i class=\"ti ti-brand-whatsapp\" style=\"color:#ffffff !important;\"><\/i>\n Book a walkthrough\n <\/a>\n <a class=\"btn-ghost\" href=\"#embed-form\" onclick=\"scrollToForm(event)\">\n <i class=\"ti ti-file-text\"><\/i>\n Request full case study\n <\/a>\n <\/div>\n <div class=\"gate-note\"><i class=\"ti ti-shield-lock\"><\/i>Shared selectively \u00b7 Full version includes client-approved detail<\/div>\n <div class=\"wm-note\"><i class=\"ti ti-fingerprint\"><\/i>The full PDF is personalised with your company name for confidentiality<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"footnotes-section\">\n <div class=\"inner\">\n <div class=\"fn-grid\">\n <div class=\"fn-row\"><i class=\"ti ti-info-circle\"><\/i>Figures reflect Eber platform data for Plain Vanilla's loyalty program across five Singapore stores and their online store, since program launch in September 2021.<\/div>\n <div class=\"fn-row\"><i class=\"ti ti-info-circle\"><\/i>The full \"Thanks \/ Many Thanks\" tier structure, plus the birthday & retention messaging playbook, are available in the full case study, shared on request.<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"embed-form-section\" id=\"embed-form\">\n <div class=\"inner\">\n <div class=\"embed-form-card\">\n <div class=\"embed-form-heading\">\n <div class=\"embed-form-eyebrow\">Request full case study<\/div>\n <div class=\"embed-form-title\">Download the full case study<\/div>\n <div class=\"embed-form-sub\">Fill in your details below and we'll send over the complete case study \u2014 the tier thresholds, the retention playbook, and the full results.<\/div>\n <\/div>\n <div data-eber-form=\"plain-vanilla-case-study\"><\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"about-eber-section\">\n\n <div class=\"inner\">\n <div class=\"about-eber-card\">\n <div class=\"about-eber-title\">About Eber<\/div>\n <div class=\"about-eber-text\">Eber is a one-stop Loyalty Marketing Platform built for restaurants, retail, hospitality, and e-commerce brands, bringing together membership management, rewards, marketing automation, and customer analytics to help businesses build closer customer relationships. Whether you're a new brand, a single outlet, or a multi-outlet chain, Eber offers a complete loyalty marketing solution to help you stand out in a competitive market. Business enquiries: <a href=\"mailto:marketing@eber.co\">marketing@eber.co<\/a><\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<footer class=\"publisher-footer\">\n<div class=\"publisher-bar\">\n <div class=\"publisher-bar-inner\">\n <span class=\"publisher-label\">Published by<\/span>\n <img decoding=\"async\" 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\" 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