{"id":10569,"date":"2026-02-06T13:25:30","date_gmt":"2026-02-06T05:25:30","guid":{"rendered":"https:\/\/eber.co\/?page_id=10569"},"modified":"2026-05-07T13:10:35","modified_gmt":"2026-05-07T05:10:35","slug":"building-loyalty-in-the-age-of-data-why-marketing-teams-are-drowning-in-insights-but-still-missing-customers","status":"publish","type":"page","link":"https:\/\/eber.co\/the-eber-show\/building-loyalty-in-the-age-of-data-why-marketing-teams-are-drowning-in-insights-but-still-missing-customers\/","title":{"rendered":"Building Loyalty in the Age of Data: Why Marketing Teams Are Drowning in Insights but Still Missing Customers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10569\" class=\"elementor elementor-10569\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecab680 e-flex e-con-boxed e-con e-parent\" data-id=\"ecab680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee2c7f5 e-con-full e-flex e-con e-child\" data-id=\"ee2c7f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78c00fa e-con-full e-flex e-con e-child\" data-id=\"78c00fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab87bfb elementor-widget elementor-widget-video\" data-id=\"ab87bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=wR5bBq8jiFw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d1f4b elementor-widget elementor-widget-text-editor\" data-id=\"f2d1f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-548bde6 elementor-widget elementor-widget-text-editor\" data-id=\"548bde6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div><div><div><div><div><div>Data &amp; Analytics | Systems<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42a83a elementor-widget elementor-widget-heading\" data-id=\"f42a83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building Loyalty in the Age of Data: Why Marketing Teams Are Drowning in Insights but Still Missing Customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b57a51f elementor-widget elementor-widget-text-editor\" data-id=\"b57a51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Everyone says data is the new oil.<\/p><p>Dashboards are everywhere. Reports are instant. AI is rewriting how brands operate. Yet despite having more customer data than ever before, many businesses still struggle with the same problem:<\/p><p>Why are customers not coming back?<\/p><p>The issue is no longer access to data. It is understanding what the data actually means.<\/p><p>In this episode, Justin Fai, Co-Founder of Innergia Labs, joins us to unpack the growing gap between collecting data and operationalising it, why so many marketing teams are overwhelmed despite being data-rich, and how businesses can start turning information into actual customer intelligence.<!-- notionvc: 3b3acc4d-536d-453f-ae6e-0deed6469278 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77cf6af elementor-widget elementor-widget-heading\" data-id=\"77cf6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you\u2019ll learn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef2b64 elementor-widget elementor-widget-text-editor\" data-id=\"5ef2b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"1199\" data-end=\"1316\"><p data-start=\"1201\" data-end=\"1316\">Why having more customer data does not automatically lead to better marketing decisions, and where most businesses get stuck.<!-- notionvc: c4c3f332-a07f-497a-95fb-666c0e53fe10 --><\/p><\/li><li data-start=\"1317\" data-end=\"1440\"><p data-start=\"1319\" data-end=\"1440\">How loyalty, behavioural signals, and customer interactions are becoming critical sources of business intelligence in the AI era.<!-- notionvc: 3ba4641c-ccfb-4837-8dbe-8dec16a2cb6d --><\/p><\/li><li data-start=\"1441\" data-end=\"1560\"><p data-start=\"1443\" data-end=\"1560\">Why brands today are not suffering from a lack of data, but from \u201cdata blindness\u201d, and what marketers should focus on instead.<!-- notionvc: 36df6d13-3751-46bc-8ff0-c093050f793e --><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=wR5bBq8jiFwData &amp; Analytics | Systems Building Loyalty in the Age of Data: Why Marketing Teams Are Drowning in Insights but Still Missing Customers Everyone says data is the new oil. Dashboards are everywhere. Reports are instant. AI is rewriting how brands operate. Yet despite having more customer data than ever before, many businesses still struggle [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":10310,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10569","page","type-page","status-publish","hentry"],"blocksy_meta":[],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/10569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/comments?post=10569"}],"version-history":[{"count":0,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/10569\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/10310"}],"wp:attachment":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media?parent=10569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}