{"id":10369,"date":"2026-01-05T16:11:27","date_gmt":"2026-01-05T08:11:27","guid":{"rendered":"https:\/\/eber.co\/?page_id=10369"},"modified":"2026-01-21T10:56:16","modified_gmt":"2026-01-21T02:56:16","slug":"winning-attention-in-2026-a-tiktok-ig-xhs-playbook-for-marketers","status":"publish","type":"page","link":"https:\/\/eber.co\/the-eber-show\/winning-attention-in-2026-a-tiktok-ig-xhs-playbook-for-marketers\/","title":{"rendered":"Winning Attention in 2026: A TikTok, IG &#038; XHS Playbook for Marketers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10369\" class=\"elementor elementor-10369\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecab680 e-flex e-con-boxed e-con e-parent\" data-id=\"ecab680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee2c7f5 e-con-full e-flex e-con e-child\" data-id=\"ee2c7f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78c00fa e-flex e-con-boxed e-con e-child\" data-id=\"78c00fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13bba0a elementor-widget elementor-widget-video\" data-id=\"13bba0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=IOzvUaxR_rI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d1f4b elementor-widget elementor-widget-text-editor\" data-id=\"f2d1f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing&#8217;s Voice\u00a0 |\u00a0 Trends and Insight<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42a83a elementor-widget elementor-widget-heading\" data-id=\"f42a83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Winning Attention in 2026: A TikTok, IG &amp; XHS Playbook for Marketers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b57a51f elementor-widget elementor-widget-text-editor\" data-id=\"b57a51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content has never been easier to produce. AI tools, templates, and algorithms have lowered the barrier to publishing across every platform.<\/p><p>At the same time, attention has become harder to earn.<\/p><p>Organic reach is declining, feeds are overcrowded, and audiences are quicker to scroll past anything that feels generic or automated. Posting more no longer guarantees visibility. For many brands, it is doing the opposite.<\/p><p>The shift is no longer about volume. It is about clarity, relevance, and intentional execution.<\/p><p><!-- notionvc: d7016f06-ebc5-4065-b03c-f8f142ce5cf6 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77cf6af elementor-widget elementor-widget-heading\" data-id=\"77cf6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you\u2019ll learn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef2b64 elementor-widget elementor-widget-text-editor\" data-id=\"5ef2b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p data-start=\"2056\" data-end=\"2185\">How AI-generated content has changed audience expectations and what separates attention-holding content from scroll-past content.<\/p><\/li><li><p data-start=\"2056\" data-end=\"2185\">What declining organic reach means in practice, and how brands should rethink TikTok, Instagram, and XHS in 2026.<\/p><\/li><li><p data-start=\"2056\" data-end=\"2185\">What sustainable content systems look like when budgets, time, and team size are limited.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e059a32 elementor-widget elementor-widget-heading\" data-id=\"e059a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Register Now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b9644 elementor-widget elementor-widget-shortcode\" data-id=\"c3b9644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/7684317.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na2\" data-form-id=\"8bda95c5-ff1e-4c49-9017-388724790e25\" data-portal-id=\"7684317\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f551e elementor-widget elementor-widget-heading\" data-id=\"74f551e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want more conversations like this?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e4180 elementor-widget elementor-widget-text-editor\" data-id=\"21e4180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you enjoyed this episode and want deeper insights on loyalty, AI, and the future of customer engagement, <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/@Eberco\" target=\"_blank\" rel=\"noopener\">join our community on YouTube.<\/a><\/span><\/strong><\/p><p>Your next breakthrough idea might be in the next episode.<\/p><p>Have a story to share? <strong><a href=\"https:\/\/4kp99.share-na2.hsforms.com\/2gLaIkCUbRXinGvVsIjkdwg\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Sign up to be our guest.<\/span><\/a><\/strong> We are always excited to feature voices shaping the future of customer connection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=IOzvUaxR_rI Marketing&#8217;s Voice\u00a0 |\u00a0 Trends and Insight Winning Attention in 2026: A TikTok, IG &amp; XHS Playbook for Marketers Content has never been easier to produce. AI tools, templates, and algorithms have lowered the barrier to publishing across every platform. At the same time, attention has become harder to earn. Organic reach is declining, feeds [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":10310,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10369","page","type-page","status-publish","hentry"],"blocksy_meta":[],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/10369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/comments?post=10369"}],"version-history":[{"count":0,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/10369\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/10310"}],"wp:attachment":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media?parent=10369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}