{"id":10332,"date":"2025-12-08T13:38:51","date_gmt":"2025-12-08T05:38:51","guid":{"rendered":"https:\/\/eber.co\/?page_id=10332"},"modified":"2026-01-06T14:38:34","modified_gmt":"2026-01-06T06:38:34","slug":"when-marketing-leads-loyalty-mee-tariks-loyalty-program","status":"publish","type":"page","link":"https:\/\/eber.co\/the-eber-show\/when-marketing-leads-loyalty-mee-tariks-loyalty-program\/","title":{"rendered":"When Marketing leads Loyalty: Mee Tarik\u2019s Loyalty Program"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10332\" class=\"elementor elementor-10332\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecab680 e-flex e-con-boxed e-con e-parent\" data-id=\"ecab680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee2c7f5 e-con-full e-flex e-con e-child\" data-id=\"ee2c7f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78c00fa e-flex e-con-boxed e-con e-child\" data-id=\"78c00fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a511e elementor-widget elementor-widget-video\" data-id=\"b7a511e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=87s3Nw89BMY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d1f4b elementor-widget elementor-widget-text-editor\" data-id=\"f2d1f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Case File<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42a83a elementor-widget elementor-widget-heading\" data-id=\"f42a83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaigns that Drove 70% Growth: Mee Tarik\u2019s Loyalty Program <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b57a51f elementor-widget elementor-widget-text-editor\" data-id=\"b57a51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"317\" data-end=\"623\">The loyalty landscape is shifting fast. Customers expect value instantly, competition is tighter, and repeat visits are no longer guaranteed. The brands that win in 2026 won\u2019t be the ones with the loudest promotions \u2014 but the ones whose marketing teams design loyalty systems that actually shape behaviour.<\/p><p data-start=\"625\" data-end=\"934\">In this Case Files episode, we break down how Mee Tarik <strong>achieved 70 percent membership growth<\/strong> through smart tiering, campus activation, and habit-driven festive campaigns. We unpack why these decisions worked and what every marketer can learn from them.<\/p><p data-start=\"936\" data-end=\"1076\">If you\u2019re building retention for F&amp;B, retail, or QSR, this is the session that shows how marketing-led loyalty becomes a true growth engine.<\/p><p><!-- notionvc: 13e88aa9-0539-4feb-97eb-8d1b4f34a61d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77cf6af elementor-widget elementor-widget-heading\" data-id=\"77cf6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you\u2019ll learn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef2b64 elementor-widget elementor-widget-text-editor\" data-id=\"5ef2b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"1111\" data-end=\"1627\">The <strong>segmentation strategy<\/strong> behind Mee Tarik\u2019s Student Tier and how it delivered long-term value.<\/li><li data-start=\"1111\" data-end=\"1627\">How <strong>on-ground activation<\/strong> outperforms traditional awareness tactics for high-signup growth.<\/li><li data-start=\"1111\" data-end=\"1627\">Practical ways <strong>smaller teams<\/strong> can run loyalty without complexity and still move numbers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=87s3Nw89BMY Case File Campaigns that Drove 70% Growth: Mee Tarik\u2019s Loyalty Program The loyalty landscape is shifting fast. Customers expect value instantly, competition is tighter, and repeat visits are no longer guaranteed. The brands that win in 2026 won\u2019t be the ones with the loudest promotions \u2014 but the ones whose marketing teams design loyalty [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10356,"parent":10310,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10332","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"featured_image_src":"https:\/\/eber.co\/wp-content\/uploads\/2025\/12\/Case-Files_Mee-Tarik-latest-banner-2-600x400.jpg","featured_image_src_square":"https:\/\/eber.co\/wp-content\/uploads\/2025\/12\/Case-Files_Mee-Tarik-latest-banner-2-600x600.jpg","_links":{"self":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/10332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/comments?post=10332"}],"version-history":[{"count":0,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/10332\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/10310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media\/10356"}],"wp:attachment":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media?parent=10332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}