{"id":10242,"date":"2025-11-25T17:04:20","date_gmt":"2025-11-25T09:04:20","guid":{"rendered":"https:\/\/eber.co\/?p=10242"},"modified":"2025-11-28T14:13:20","modified_gmt":"2025-11-28T06:13:20","slug":"the-next-era-of-marketing-why-ai-will-replace-funnels-not-marketers","status":"publish","type":"post","link":"https:\/\/eber.co\/blogs\/the-next-era-of-marketing-why-ai-will-replace-funnels-not-marketers\/","title":{"rendered":"The Next Era of Marketing: Why AI Will Replace Funnels, Not Marketers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10242\" class=\"elementor elementor-10242\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65b164f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65b164f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b5d4f32\" data-id=\"1b5d4f32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc2b099 elementor-widget elementor-widget-video\" data-id=\"dc2b099\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=xsFI6bQG0AU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96b4be elementor-widget elementor-widget-heading\" data-id=\"c96b4be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Next Era of Marketing: Why AI Will Replace Funnels, Not Marketers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d48b95 elementor-widget elementor-widget-post-info\" data-id=\"9d48b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c11eacd elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/eber.co\/author\/jenny\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tJenny Choy\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b877dd elementor-widget elementor-widget-text-editor\" data-id=\"4b877dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Featuring <strong><a href=\"https:\/\/www.linkedin.com\/in\/homamalghorani\/\" target=\"_blank\" rel=\"noopener\">Homam Alghorani, Co-founder of Optivi AI<\/a><\/strong><\/p><p><strong>Hosted by Elly Chen, Brand Marketing Manager at Eber<\/strong><\/p><p><!-- notionvc: 4d941f53-5d73-47d9-92bf-088525a4fbfa --><\/p><p>For more than a decade, marketers have lived inside the funnel.<\/p><p>Awareness. Consideration. Conversion. Retarget. Repeat.<\/p><p>But according to Homam Alghorani, Co-founder of Optivi AI, the funnel as we know it is collapsing. Not because marketing is dying, but because the way people discover and decide is shifting to AI-first experiences.<\/p><p><!-- notionvc: dfb65154-550a-4681-bb25-dfd74faf7a12 --><\/p><p>In a recent conversation on The Eber Show, Homam shared how AI is rewriting the customer journey and why marketers need a new playbook.<\/p><p><!-- notionvc: f0751709-be1c-4a7b-a058-7130dbaa0c7e --><\/p><p><!-- notionvc: 7923b78e-5118-49e4-9121-999213f29fe1 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f4111 elementor-widget elementor-widget-menu-anchor\" data-id=\"97f4111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"header2substitle1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8580e41 elementor-widget elementor-widget-image\" data-id=\"8580e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2025\/11\/blog-image-4-21-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7617d76e elementor-widget elementor-widget-text-editor\" data-id=\"7617d76e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"sharethis-inline-share-buttons\" style=\"margin-top: 0px; margin-bottom: 0px;\"><h3><strong>AI is not replacing marketers. It is replacing the funnel.<!-- notionvc: 94919170-f3b1-417a-a0eb-b7c8b82ce263 --><br \/><!-- notionvc: c1f009ae-0d46-4548-a2b5-b802a84f7f26 --><\/strong><\/h3><p>For years, Google was the front door to the internet. Users typed keywords, skimmed ten blue links, visited multiple sites and eventually made a decision.<\/p><p>That has changed.<\/p><p>Today, consumers ask questions instead of searching. AI models like ChatGPT, Gemini and Groq respond with personalised, context-aware answers that compress the entire journey into a single interaction.<\/p><p>Ask. Answer. Act.<\/p><p>Homam shared a personal example. When he asked for the best EV under a specific budget, the model did not give a list of links. It gave three personalised recommendations based on his profile, family and implied preferences.<\/p><p>The awareness stage, consideration stage and comparison stage now live inside the answer itself.<\/p><p>The funnel is not wide at the top anymore. It is invisible.<\/p><h3><strong>The front door of the internet is now the AI model<!-- notionvc: f156bd1a-5a11-4b8d-a4f0-1f5fdd2553a7 --><br \/><!-- notionvc: e2e94577-44de-4a44-95e2-49f209e3b9bc --><\/strong><\/h3><p>Websites still matter. SEO still matters. But they are no longer the starting point.<\/p><p>They have become the backend of the experience.<\/p><p>The AI model sits at the front.<\/p><p>It decides what to read, what to ignore and what to recommend.<\/p><p>If AI cannot find your data, cannot understand it or finds your competitor\u2019s version clearer and easier to process, you lose visibility.<\/p><p>This is where GEO comes in.<\/p><p>Not just search engine optimisation, but <strong>generative engine optimisation<\/strong>.<\/p><p><strong>Marketers now need to optimise for AI as much as they optimise for humans. That means:<\/strong><\/p><ul><li>Clear, structured data<\/li><li>Content summaries and labelled information<\/li><li>Schema and accessible metadata<\/li><li>Facts, specifications and attributes that AI can compare<\/li><li>Consistent sentiment across reviews and third-party sources<\/li><\/ul><p>The goal is no longer just ranking on Google.<\/p><p>The goal is being mentioned, cited and recommended by the AI model.<\/p><p>If you are not mentioned, you are invisible.<\/p><p>If you are mentioned with neutral or negative sentiment, you lose.<\/p><p>If you are mentioned but never cited, AI treats your competitor as the source of truth.<!-- notionvc: fe5aea8b-6130-49d6-b686-456b312b3d34 --><\/p><h3><strong>Marketing to AI is different from marketing to humans<!-- notionvc: d6cc691c-2a57-4319-9b8b-e8dae1e3f0f9 --><br \/><!-- notionvc: 1d19367e-6385-4c37-80a2-5223f10af7e4 --><\/strong><\/h3><p>In the interview, Homam described a major mindset shift.<\/p><p>Human marketing leans on emotion, storytelling and brand personality.<\/p><p>AI marketing leans on clarity, accuracy and structured facts.<\/p><p><strong>Marketers now have two audiences:<\/strong><\/p><ol><li>The human who will eventually buy<\/li><li>The AI agent that decides what the human sees<\/li><\/ol><p>That means your content must serve both.<\/p><p>Apple\u2019s storytelling is great for humans, but AI needs the specs.<\/p><p>Product pages need emotional copy for humans and structured data for AI.<\/p><p>Blogs need narrative flow for human readers and TLDR sections for AI scanning.<\/p><p>This is the duality of modern marketing.<!-- notionvc: 7a5fd984-a366-4962-87ea-23bb1ae93a5b --><\/p><p><!-- notionvc: f9bf5a79-ebc0-4c1a-bcfb-8de4f89bc816 --><\/p><p><!-- notionvc: 71386be7-6986-4013-b261-8d1c6e34b75a --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db37b03 elementor-widget elementor-widget-menu-anchor\" data-id=\"db37b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"header2subtitle2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e37d73 elementor-widget elementor-widget-image\" data-id=\"3e37d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2025\/11\/blog-image-4-20-1024x500.jpg\" class=\"attachment-large size-large wp-image-10254\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2025\/11\/blog-image-4-20-1024x500.jpg 1024w, https:\/\/eber.co\/wp-content\/uploads\/2025\/11\/blog-image-4-20-300x146.jpg 300w, https:\/\/eber.co\/wp-content\/uploads\/2025\/11\/blog-image-4-20-768x375.jpg 768w, https:\/\/eber.co\/wp-content\/uploads\/2025\/11\/blog-image-4-20-1536x749.jpg 1536w, https:\/\/eber.co\/wp-content\/uploads\/2025\/11\/blog-image-4-20-2048x999.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d578c1e elementor-widget elementor-widget-text-editor\" data-id=\"d578c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Real-world impact. A Malaysian case study.<!-- notionvc: bcd98aaf-2126-4119-91ca-2f93ffb4cd32 --><br \/><!-- notionvc: 0dd8b80f-2f93-46cb-9f18-0415981e9151 --><\/strong><\/h3><p>Homam shared a client example from a dairy brand in Malaysia.<\/p><p>At first, their visibility on ChatGPT was almost zero.<\/p><p>In every category that mattered, their competitor appeared first.<\/p><p>Their brand appeared last or not at all.<\/p><p>After three months of GEO optimisation, structured data improvements and targeted content planning, their products began appearing in the top three recommendations for key queries like lactose free milk and yogurt.<\/p><p>The shift was measurable.<\/p><p>They moved from invisible to recommended.<\/p><p>From neutral sentiment to positive sentiment.<\/p><p>From omitted citations to being cited as an authoritative source.<\/p><p>This is what modern visibility looks like.<!-- notionvc: 1b0c6be5-1953-40a6-b721-87fc74291d12 --><\/p><p><!-- notionvc: 14fdda7b-acb2-4321-844f-c14ad3942d7c --><\/p><h3><strong>AI is becoming the browser<!-- notionvc: ed42f2f1-6aee-40c5-9c5c-50fdc36df9bb --><br \/><!-- notionvc: 51a0e5c2-a427-44e4-8215-5a639d17e3d1 --><\/strong><\/h3><p>This is the part that surprised even the Eber team.<\/p><p>Homam explained that with Shopify and Stripe integrations, AI models are moving beyond recommendations.<\/p><p>They can now act.<\/p><p><strong>AI agents can:<\/strong><\/p><ul><li>Compare products<\/li><li>Add items to a shopping cart<\/li><li>Select sellers<\/li><li>Complete payment<\/li><li>Book services<\/li><li>Plan travel<\/li><li>Make purchases<\/li><\/ul><p>Without ever sending the consumer to your website.<\/p><p>The purchase will happen inside the chat interface.<\/p><p>AI becomes the OS.<\/p><p>Everything else becomes an app inside it.<\/p><p>If the AI model does not recognise your brand, does not trust your brand or cannot find your data, you will not be selected.<\/p><p>This is the future five years ahead.<\/p><p>And it is already starting.<\/p><h3>So what should marketers do now?<!-- notionvc: 730a9fe7-0a9e-4ed9-8f35-c9ab42d42275 --><\/h3><p>Homam recommends three urgent steps.<!-- notionvc: 23f5cc28-e1d5-40f8-825c-97c249142ee3 --><\/p><h5>1. Audit your AI visibility<!-- notionvc: 03bafcee-5400-446a-88b2-55178c161947 --><\/h5><p>Check if you are mentioned at all across platforms like ChatGPT, Gemini, Groq and Perplexity.<!-- notionvc: 66a3f729-e125-4a4e-9be4-7cc6adcbd125 --><\/p><h5>2. Analyse your sentiment<!-- notionvc: ae49a57a-6a2d-4c23-9dad-1d0c06d87176 --><\/h5><p>Are you recommended positively, neutrally or negatively?<\/p><p>Competitors with better sentiment get the recommendation.<!-- notionvc: 9b26ffcf-e6f3-4903-9d46-91dce5091b40 --><\/p><h5>3. Fix your data<!-- notionvc: f9f21723-07af-449f-a940-148c2cf4e74d --><\/h5><p>Ensure your website is AI friendly with structured metadata, summaries and accessible content.<\/p><p>Once that is in place, you can start optimising for citation and recommendation.<\/p><p><!-- notionvc: 0264c31b-d1ab-4c49-8b11-0328bd635e37 --><\/p><p><!-- notionvc: 0264c31b-d1ab-4c49-8b11-0328bd635e37 --><\/p><p><!-- notionvc: 207a022a-b1ba-4293-8355-98ad68b0e490 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c6e9f elementor-widget elementor-widget-text-editor\" data-id=\"18c6e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>The key takeaway<!-- notionvc: d62b318b-b5e4-487b-8890-0d85c73a8c41 --><br \/><!-- notionvc: 0dd8b80f-2f93-46cb-9f18-0415981e9151 --><\/strong><\/h3><p>At the end of the session, Elly asked Homam to complete the sentence:<\/p><p><strong>\u201cThe best marketers of the AI era will be the ones who\u2026\u201d<\/strong><\/p><p>His answer:<\/p><p><strong>\u201cThe ones who stop competing for clicks and start competing to be cited by AI.\u201d<\/strong><\/p><p>In a world where AI decides what customers see, being visible to the model is becoming as important as being visible to the human.<\/p><p>The new era of marketing has already begun.<\/p><p>The brands who adapt early will lead.<\/p><p>The ones who wait will become invisible.<!-- notionvc: 7834f66a-861b-4c91-a6e5-5abf3bde6ed1 --><\/p><p><!-- notionvc: 0264c31b-d1ab-4c49-8b11-0328bd635e37 --><\/p><p><!-- notionvc: 0264c31b-d1ab-4c49-8b11-0328bd635e37 --><\/p><p><!-- notionvc: 207a022a-b1ba-4293-8355-98ad68b0e490 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9de04 elementor-widget elementor-widget-text-editor\" data-id=\"cc9de04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Want more conversations like this?<\/strong><\/h2><p>If you enjoyed this episode and want deeper insights on loyalty, AI, and the future of customer engagement, join our community on YouTube.<\/p><p><a href=\"https:\/\/www.youtube.com\/@Eberco\" target=\"_blank\" rel=\"noopener\">\ud83d\udc49\u00a0<strong>Subscribe to The Eber Channel on YouTube<\/strong><\/a><\/p><p>Your next breakthrough idea might be in the next episode.<\/p><p>Or if you have a story to share and want to join us as a guest, reach out at\u00a0<a href=\"mailto:marketing@eber.co\">marketing@eber.co<\/a>. We would love to feature more voices shaping the future of customer connection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc5ea4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc5ea4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d42408a\" data-id=\"d42408a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b42c9bd elementor-widget elementor-widget-heading\" data-id=\"b42c9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98fa854 premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"98fa854\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"10242\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"51\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update-600x400.png\" class=\"attachment-gb-block-post-grid-landscape size-gb-block-post-grid-landscape wp-image-14126\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update-600x400.png 600w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update-300x200.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update-1024x683.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update-768x512.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eber.co\/blogs\/loyalty-program-page-editor\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/eber.co\/blogs\/loyalty-program-page-editor\/\" target=\"_self\">\n\t\t\t\tWhy Your Loyalty Portal Pages Take So Long to Update\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\t\t\t\t<div class=\"premium-blog-post-author premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-user fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/eber.co\/author\/jenny\/\" rel=\"author\">Jenny Choy<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Why Your Loyalty Portal Pages Take So Long to Update (And How to Fix It) Product Update &nbsp;\u00b7&nbsp; Portal Pages Why Your \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"51\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image-600x400.png\" class=\"attachment-gb-block-post-grid-landscape size-gb-block-post-grid-landscape wp-image-13993\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image-600x400.png 600w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image-300x200.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image-1024x683.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image-768x512.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eber.co\/blogs\/what-bimbo-concept-artpiece-taught-us-about-identity-retention\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/eber.co\/blogs\/what-bimbo-concept-artpiece-taught-us-about-identity-retention\/\" target=\"_self\">\n\t\t\t\tWhat Bimbo Concept &#038; Artpiece Taught Us About Identity Retention\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\t\t\t\t<div class=\"premium-blog-post-author premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-user fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/eber.co\/author\/jenny\/\" rel=\"author\">Jenny Choy<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Identity Retention: Why Your Best Customers Stop Comparing The Eber Show &nbsp;\u00b7&nbsp; Identity Retention Identity Retention: Why Your Best Customers Stop Comparing \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"51\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2-600x400.png\" class=\"attachment-gb-block-post-grid-landscape size-gb-block-post-grid-landscape wp-image-13991\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2-600x400.png 600w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2-300x200.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2-1024x683.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2-768x512.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eber.co\/blogs\/what-3-operators-taught-us-about-loyalty-in-2026\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/eber.co\/blogs\/what-3-operators-taught-us-about-loyalty-in-2026\/\" target=\"_self\">\n\t\t\t\tWhat 3 Operators Taught Us About Loyalty in 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\t\t\t\t<div class=\"premium-blog-post-author premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-user fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/eber.co\/author\/jenny\/\" rel=\"author\">Jenny Choy<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">&nbsp; &nbsp; The Eber Show \u00a0\u00b7\u00a0 Retention Playbook Three Categories, Three Conversations, One Retention Principle Between July and August we recorded three \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Next Era of Marketing: Why AI Will Replace Funnels, Not Marketers Featuring Homam Alghorani, Co-founder of Optivi AI Hosted by Elly Chen, Brand Marketing Manager at Eber For more than a decade, marketers have lived inside the funnel. Awareness. Consideration. Conversion. Retarget. Repeat. But according to Homam Alghorani, Co-founder of Optivi AI, the funnel [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-10242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-evolving-marketer"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"featured_image_src":"https:\/\/eber.co\/wp-content\/uploads\/2025\/11\/blog-image_thumbnail-2-600x400.jpg","featured_image_src_square":"https:\/\/eber.co\/wp-content\/uploads\/2025\/11\/blog-image_thumbnail-2-600x600.jpg","author_info":{"display_name":"Jenny Choy","author_link":"https:\/\/eber.co\/author\/jenny\/"},"_links":{"self":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/posts\/10242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/comments?post=10242"}],"version-history":[{"count":0,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/posts\/10242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media\/10260"}],"wp:attachment":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media?parent=10242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/categories?post=10242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/tags?post=10242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}